Your brand identity represents the entire personality of your company, people and products. It’s far more than just a logo – everything from your name through to your use of colour, choice of imagery and tone of voice help consumers form an opinion about your business.
A good reputation is essential, of course. And consistency is vital, too, both in terms of design and message. Brands that are personable and winning will always resonate highly with users, but you don’t have to be in love with a brand to do business with it. You just have to remember that it personifies excellence.
And that’s where we come in.